In an AI-first world, seeing and listening is not believing
Detecting deepfake videos

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Unmasking the real from fake with Authentify
Detecting deepfake audio

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Authentify exposing the dark side of AI
Detecting deepfake images

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Authentify ensures “seeing is believing” in the deepfake world
⁠Detecting voice clones

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THE DEEPFAKE IMPACT

AI has made the internet vulnerable, making governments, enterprises, and citizens exploitable

10x

Risk of deepfake fraud cases in
2022-2023

$300 Mn

Deepfake related fraud cost estimate in 2023

>$6 Bn

Estimated deepfake related loss in
2024

Hong Kong MNC suffers $25.6 million loss in deepfake scam

Hong Kong MNC suffers $25.6 million loss in deepfake scam

Online fake news is costing enterprises $78 billion globally each year

Online fake news is costing enterprises $78 billion globally each year

Misinformation helped spark an attempted coup in Gabon

Misinformation helped spark an attempted coup in Gabon

Authentify the AI++ solution to detect deepfakes

What is Authentify?

Authentify is a Make in India deepfake detection engine using AI++ techniques to eliminate deepfakes from the internet. Authentify offers:

Multiple AI models for accurate detection.

Versatile deployment options.

SDK/APIs to integrate into existing workflows.

Supports multiple languages and file types.

Detect Deepfakes
Our Technology
Authentify’s AI++ enabled detection engine, ensures seeing and listening is believing by separating out the synthetically created content using AI from the internet.
AI++ Enabled Detection engine empowers enterprises
AI++ enabled detection engine empowers enterprises

Why does an enterprise need Authentify?

With the rise of deepfakes, malicious actors can create convincing yet fabricated content that can damage and harm its relationships with customers, partners, and the public. An enterprise needs Authentify to safeguard itself from this horror.

Protecting brand reputation

Preventing fraud and misinformation

Maintaining trust

Compliance and legal requirements

Protecting intellectual property

Enhancing security

Pi-labs across industries
How Authentify uncovers & shields various industry verticals?
Our AI++ engine is trained with millions of datasets to ensure we can detect synthetic content accurately. The inference engine is also augmented with further information derived from other sources to identify the sanctity of content to enhance detection. Start using Authentify and stay secure!
Pi -labs across industries - Law enforcement

Law Enforcement

Deepfake technology makes you believe in a mythical existence and can sway public opinion, tamper evidence, and differ election results to create and develop situations of great danger for law enforcement bodies.

Pi -labs across industries - Intelligence agencies

Intelligence Agencies

Deepfake poses a significant threat to intelligence agencies, with convincing yet fabricated content. This misinformation can undermine national security efforts and compromise trust in intelligence sources.

Pi -labs across industries - BFSI

BFSI

Deepfakes, hyper-realistic AI-generated videos and audio recordings, pose a significant threat to the BFSI. They need robust tools for detection to combat this evolving danger.

Media & Entertainment

The Media & Entertainment industry is also battling with a particular set of problems, where deepfake technology can disrupt intellectual property rights and ethics norms.

Future of deepfake

Deepfakes are growing at an exponential pace

Increase in deepfake videos from 2019 to 2023.
0 %
Increase in deepfake audios from 2019 to 2023
> 0 %
Video Views of deepfake pornography through websites
0 Mn+
Members of global communities on deepfake creation
0 L+

And, the Irony...

71%

of people don’t know what deepfakes are and how it impacts their daily lives.
about Deepfakes

Distorting reality, eroding trust, & shaping tomorrow's uncertainties

Deepfake is the generation of fake content using deep learning and artificial intelligence. Content generated using AI is referred to as synthetic media (like images, audio, and video). Deepfakes distort real media to achieve malicious outcomes. The manipulated or synthetically generated content is so real that common users can't differentiate. Today, the ease with which deepfakes are created at scale is causing many challenges to humanity and law enforcement agencies.

About deepfakes

The deepfake pandemic impacting industries and citizens globally

Evidence Authenticity
The hyper-realistic nature of deepfake content makes it increasingly difficult to distinguish genuine from manipulated ones, posing a significant challenge for law enforcement in using them as evidence.
Impersonation & Fraud
Deepfakes are turning traditional crime scenes digital and deceptive, making it easier for criminals to commit fraud, identity theft, or other types of cybercrimes. Detecting and proving such impersonations can be challenging for law enforcement.
Privacy Violations
Deepfakes are a weapon for non-consensual content creation. Deepfakes can be used to create fake pornographic videos or manipulate personal images, leading to devastating privacy violations, blackmail, and harassment.
Disinformation & Election Interference
Deepfakes pose a severe threat to democracies and national security. They can be weaponised to spread false information or manipulate public opinion.
Borderless Threat
The borderless internet allows deepfake crimes to go global, posing a challenge for law enforcement.
Legal Ambiguities
Current laws and regulations may not adequately address deepfake-related crimes. Policymakers and legal experts are still grappling with how to adapt existing laws to the unique challenges posed by deepfake technology.

Our Blogs

Cutting-edge research, analysis, and insights curated by the Authentify team

deepfake countermeasure x
The Anatomy of Deepfake Fraud: Technology and Countermeasures

In 2017, a video of the actress Gal Gadot appeared on social media wherein the lady was engaged in explicit…

Read more
DALL·E    .. A visually striking and professional image showing a desktop computer screen displaying a deepfake detection tool interface. The desktop is surrounded x
Must-have features for deepfake detection in 2024: What should the enterprise look for?

In May 2020, a Forbes headline predicted “Deepfakes are going to wreck havoc on society.” Fast Forward 4x to 2024…

Read more
deefake celebrity scam x
The Fascination with Elon Musk: Why Deepfake Scams Favor Celebrities?

On Nov 2024, a 62-year health worker saw a Facebook Ad for an investment opportunity. After multiple exposure to the…

Read more

Frequently Asked Questions (FAQs)

Your Questions Answered: Navigating Deepfake Detection with pi-labs

A deepfake is a type of manipulated media that uses artificial intelligence (AI) to create hyper-realistic forgeries of images, audio and video-based digital content. Deepfakes can make someone appear to be saying or doing something they never did, potentially causing significant damage to individuals and organizations.

Authentify is an AI++-powered platform that detects and analyses deepfakes in different media files, including images, audio, and video. We utilize advanced AI algorithms to empower enterprises to identify fraud attempts using deepfakes.

Authentify utilizes AI++ techniques and advanced algorithms to analyze digital content for signs of manipulation in deepfakes. These signs include subtle inconsistencies in facial movements, lip synchronization, voice patterns, voice clones, etc. Authenify AI engine is trained using millions of datasets from various original and synthetic sources.

Authentify can detect deepfakes across various media formats, including videos, images, and audio recordings. Whether it’s a fake video clip, a manipulated image, or a synthetic voice recording, Authentify can effectively identify and flag suspicious content.

Yes! Authentify is designed to be user-friendly, with a straightforward interface and easy-to-understand results. You don’t need to be a technical expert to utilize Authentify effectively. Also, Authentify can be easily integrated into your existing solution and workflow to meet your customized demands.

Yes, all features of Authentify are available in API form as well.

No, Authentify is a standalone platform that seamlessly integrates with your existing workflows.

Yes, Authentify can be deployed on-premise. We understand that some organizations have strict data security requirements and prefer keeping their data within their infrastructure. Authentify offers on-premise deployment options to cater to these needs. This deployment method gives you complete control over your data while benefiting from Authentify’s AI++-empowered deepfake detection capabilities.

Authentify safeguards a wide range of enterprises from the threats posed by deepfakes. Financial institutions can prevent fraudulent transactions and insurance claims, social media platforms can ensure a safe user experience, and e-commerce businesses can verify the authenticity of content. Government agencies, news organizations, and public relations firms can all combat disinformation and protect their reputations. Entertainment studios can safeguard intellectual property – all with the power of Authentify’s deepfake detection technology.

Authentify leverages AI++ technology and is constantly updated to maintain the highest possible accuracy in deepfake detection. While no solution is foolproof, Authentify’s advanced capabilities enable it to identify and mitigate most deepfake threats effectively.

Authentify will provide clear alerts and detailed reports highlighting suspicious elements in the analyzed content. You can then take appropriate action based on your internal protocols.

We encourage you to explore our website for further information. Contact our sales team for a personalized demo and discuss how Authentify can benefit your organization.

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